British Airways and Royal Air Maroc have announced a new code-sharing agreement, which will open new routes to Morocco for the first time, including Casablanca and Agadir. It will also give customers more flexibility in flying between London and Marrakech.
Customers of British and Moroccan national airlines can book code-sharing flights since February 13, 2020, which will be operational from February 20, before RAM joins British Airways in the Oneworld alliance on April 1. This « first African code share » of British Airways will offer its customers more choice of services between its base at London-Heathrow and Marrakech-Menara airport, as well as daily access to the hub of Royal Air Maroc in Casablanca -Mohammed V, which is currently « not directly served » by the British company (it offers the route from Gatwick). Casablanca « also serves as an ideal hub for connections » to other Royal Air Maroc destinations, including Abidjan in Côte d’Ivoire, Freetown in Sierra Leone and Agadir in Morocco.
British Airways press release does not detail the benefits gained from the deal by the Moroccan company; it serves Heathrow from Casablanca and Rabat, as well as Gatwick and Manchester from Casablanca.
As for loyalty programs, Royal Air Maroc and British Airways customers will, of course, be able to earn points by flying on either carrier. As always, members of the British Airways Executive Club can earn Avios on their British Airways reservation, including flights eligible for code sharing. British Airways customers will be eligible to access Royal Air Maroc airport lounges when traveling in RAM premium cabins on shared flights; the same will apply to Royal Air Maroc customers.
Chris Fordyce, head of alliances for British Airways, said in a statement: « We are delighted to partner with Morocco’s flagship airline, Royal Air Maroc, to create our first African code-share agreement. « Not only will this code-sharing agreement give our customers the choice of more flights to Africa’s largest tourist destination, Morocco, but it will connect our vast global network to new destinations in Africa. »
Hamid Addou, CEO of Royal Air Maroc, adds: « This new code-sharing with a prestigious company, British Airways, confirms the major role of Royal Air Maroc as a key player connecting Africa to the rest of the world. We are very pleased with this cooperation which will promote the development of our traffic and facilitate access to the networks of our two companies at both ends. Through this code-sharing agreement, Royal Air Maroc offers its passengers access to additional destinations across Great Britain and a better customer journey, thanks to end-to-end connections and check-in operations, with international assistance at the airports served by the two companies ”.